Some comments on reading the WFCR Advisory Committee minutes of 1/25/07 and the WFCR Foundation Board minutes of 3/5/07

 

First, these committees have never posted minutes before, and doing so seems a significant opening.  Maybe our Task Force, through getting paper minutes of the AdCom and posting them ourselves, and our public observation of the closed nature of the Foundation Board, has encouraged the station to do this.  If so, that's progress!

 

Notes on the AdCom meeting (quoted sections come from the minutes):

 

"Program changes and responses – small group unhappy, but no editorials, letters to editor" indicates premature complacency because the later 3/5 board meeting noted "difficulty."  Secondly, the station obviously pays attention to editorials and letters to the editor, which did indeed appear subsequently.

 

"Combined board more active, fits with CPB’s 2006 proposed guidelines for improved governance structure, more engagement with broad community" – we should find these CPB 2006 guidelines, might be interesting for us; we are wanting "more engagement with the community" indeed!

 

"…May meeting when the merger would be discussed"  This is about the merger of the AdCom and the F-Board.  We were there at the May meeting but did not hear any real discussion and no vote was taken on it.

 

"Response of Latino community to Tertulia changes led to meeting between community members, Sharon Fross, UMass Vice Provost for Outreach; Helen Barrington, WFCR Program Director; and Martin Miller - decision to keep to 2 hours of this program seen as real service to Latino community"   "Meeting provided good opening with Latino community, and communication will continue between two groups"  Question: is communication indeed continuing, or not?

 

"As scale of station grows, nature of audience changes - how we serve underserved communities must change with it – needs ongoing consideration and study" Yes it does, though we didn't see any evidence of this consideration and study at the June 4 meeting.

 

Notes on the F-Board meeting:

 

"A search committee consisting of 2-3 WFCR staff and two members of the latino community, one from the UMass faculty, will be assisting in hiring the new reporter and finding a replacement host for "Tertulia".  Wonder who these members are and who decided that they represent the Latino community?

 

"Program changes were difficult. There were about 360 complaints. About half of the complaints came from people who are current WFCR donors."

 

"WNNZ AM operating at 50,000 watts during the day will replace WPNI 1430 AM which is in the process of being sold. WNNZ will reach into the Hartford, and Albany areas as well as the 4  counties of Western Massachusetts."   No mention of what we see as problems: That Clear Channel can sell advertising on the station, and that Clear Channel offers "news" to air on the station.  Wonder if the Board knows that.

 

"The mission of the WFCR Foundation is to guarantee WFCR’s future as a premier public media organization by enhancing financial support, promoting community interest, and providing advice and recommendations to station management and its license holders."  If they want to promote community interest, why are they resistant to US who want the same thing?  And, what recommendations?  At the June 4 meeting, they just sat and listened – offering no advice, taking no votes other than the vote to adjourn.

 

They considered merging the AdCom and the F-board but took no action either then or at the June 4 meeting about it.

 

"Capital Campaign Revenue through FY06 $508,989.70 – Expenses – $339,808.86."  Wow, does this mean that it cost them $339K to raise $508K?  If so the donors should be very unhappy!  67% fundraising cost, so for every dollar raised only 33 cents went toward the project, and 67 cents to fundraising expenses??

 

"Sandy Pearson noted the important components of where we are now with a new board

representing the community;…"  Here is the claim that the board represents the community.  However in the June 4 we saw only white skin and no obviously Latino names.  The board selects itself.

 

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A note on the June 4 meeting:  Does anybody think it strange that there was no mention at all of our WFCR Democracy Task Force, or of the three town meeting resolutions?